The Growth-Share Matrix

This blog obviously needs more cute animals, right? So to symbolize the Growth-Share matrix of product marketing I give you the diagram above.

  • Dogs or Pets: low market share, slow growing industry
  • Cash Cows: high market share, slow growing industry
  • Stars: high market share, fast growing industry
  • Question Marks: low market share, fast growing industry

Please refer to the article below for more explanation.

Further Reading:

https://en.wikipedia.org/wiki/Growth%E2%80%93share_matrix

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