In 1931, William H. Danforth published the book “I Dare You! Four fold development: stand tall, think tall, smile tall, and live tall.” Perhaps he is better remembered as the founder of the Ralston Purina Company, maker of many fine products and particularly of Chex Cereals. Indeed, Danforth saw life as a type of checkerboard, such that four key components (or “squares”) – the mental, the physical, the social, and the religious – needed to be in balance in order to achieve fulfillment and success in life.
His book was the expression of his personal philosophy of “Four-square” personal development, and was a early example of the “self-help” style of book that has become so popular. Success! Fulfillment! So much can become yours if you take chances and work hard. If only life was that simple! His four aspects of personal development are
- Physical: Stand Tall!
- Mental: Think Tall!
- Social: Smile Tall!
- Spiritual: Live Tall!
William H. Danforth / I Dare You! Only $1 in Kindle format from Amazon! Worth every penny! Don’t delay, buy today!